THE BEHAVIOUR OF CONNECTED CONSUMER FOLLOWING COMMUNICATION BY SOCIAL MEDIA: EXPLORATORY STUDY ON MOROCCAN READY-TO-WEAR BRANDS - Détails de la publication

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THE BEHAVIOUR OF CONNECTED CONSUMER FOLLOWING COMMUNICATION BY SOCIAL MEDIA: EXPLORATORY STUDY ON MOROCCAN READY-TO-WEAR BRANDS

Auteur

Sabrine Aboudou, Ichraq Hammou, Youssef Makloul

Revue

Studies of Applied Economics

Année

2020

DOI

http://dx.doi.org/10.25115/eea.v38i4.3968

Chercheur

MAKLOUL Youssef

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