Personalization versus customization-Effect on Moroccan cyber-consumers e-loyalty towards merchant websites: A literature review

Auteur

Amizmiz S.A, HAMADI C.

Manifestation

Internationale Conférence on Communication Management and Information Technology, ICCMT

Date

2018-04-02

Organisation

Spain, 2-4, Avril, 2018.

Chercheur

HAMADI CHAKIB

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