HOW ARTIFICIAL INTELLIGENCE-POWERED CHATBOTS INFLUENCE CUSTOMER EXPERIENCE AND LOYALTY IN TELECOMMUNICATIONS: A CASE STUDY OF MOROCCO - Détails de la publication

Production Scientifique P.S.

HOW ARTIFICIAL INTELLIGENCE-POWERED CHATBOTS INFLUENCE CUSTOMER EXPERIENCE AND LOYALTY IN TELECOMMUNICATIONS: A CASE STUDY OF MOROCCO

Auteur

Rita EL GUERMAI, Abdelfattah JAMAL, Bouchra BENRAISS, Andrada-Melania OPREA

Revue

Management & Marketing

Année

2025

DOI

10.52846/MNMK.23.2.05

Chercheur

JAMAL Abdelfattah

Voir le profil du chercheur →