Soft quality management practices and product innovation ambidexterity: the mediating role of market orientation ambidexterity - Détails de la publication

Production Scientifique P.S.

Soft quality management practices and product innovation ambidexterity: the mediating role of market orientation ambidexterity

Auteur

Younès El Manzani, Mostapha El Idrissi, Zakaria Lissaneddine

Revue

European Journal of Innovation Management

Année

2022

DOI

10.1108/ejim-09-2021-0460

Chercheur

EL IDRISSI Mostapha

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