Heritage-Based Storytelling for the International Market Success of Moroccan Handicraft SMEs: The Mediating Role of Brand Authenticity

Auteur

C. Jdioui et N. EL MABROUKI

Manifestation

13th Annual International Colloquium on Branding as part of the 23rd Annual International Conference on Marketing

Date

2025-06-30

Organisation

Athens, Greece

Chercheur

EL MABROUKI Mohamed Nabil

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