Towards responsible predictive loyalty: Bibliometric review of work on AI and ethics in marketing

Auteur

Rita EL GUERMAI, Kamar REDA, Abdelfattah JAMAL

Manifestation

The 2025 IEEE International Conference on Advanced Technologies for Supply Chain Management

Date

2025-11-21

Organisation

Faculty of Medicine, Pharmacy and Dentistry of Fez, Sidi Mohamed Ben Abdellah University

Chercheur

JAMAL Abdelfattah

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