Immersive experience and user engagement in the metaverse: Hedonic and utilitarian values as drivers of attractivness in the Euro-African connected economy - Détails de la communication

Production Scientifique P.S.

Immersive experience and user engagement in the metaverse: Hedonic and utilitarian values as drivers of attractivness in the Euro-African connected economy

Auteur

Fanane Akram, Asma REGRAGUI DOUNIA, Lissan Eddine HARRAN, L'Houssaine MOUNAIM

Manifestation

2e éditions du congres international du SUpplay Chain Management et Marketing

Date

2025-10-21

Organisation

Laâyoune

Chercheur

MOUNAIM L'houssaine

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